The whales are not all right, and that is forcing society to have a conversation about how fundamentally uncool it is to be a billionaire.
That sentence might sound like nonsense if you haven't been following the Orca Discourse, but stick with me...
ICYMI: In recent weeks, people have been projecting visions of class warfare onto orcas that have taken to ramming boats off the Iberian Peninsula. The killer whales are taking revenge; the killer whales are restoring balance in their homeland; killer whales are anti-capitalist heroes; killer whales are us.
To be very clear, experts who study orcas, or "murder dolphins" as they're known in some social media circles, aren't exactly sure why the whales are ramming boats.
One theory, articulated in an article by LiveScience last month, offered up the explanation that one particular whale, known as White Gladis, suffered a traumatic event at the hands of humans, and is teaching her comrades to ram boats in retaliation.
"The orcas are doing this on purpose, of course," Alfredo López Fernandez, a biologist at the University of Aveiro in Portugal, told LiveScience. "We don't know the origin or the motivation, but defensive behavior based on trauma...gains more strength for us every day," López Fernandez said.
That narrative landed like a bucket of chum in the murky waters of the internet.
And last week, when the story was picked up by The Atlantic under the headline "Killer Whales Are Not Our Friends," Twitter readily took the bait.
- "Billionaires aren't my friends either, but an Orca never bought out the community center and tore it down for luxury condos," one person tweeted in response.
- "Feels like a publication called The Atlantic should be team orcas," another wrote.
- "Y'all raised an entire generation on free willy and expect us to take the yacht's side???" said another.
...OK cool, but I thought this was a business newsletter?...
Right you are!
So let's get down to business, or at least the people who dominate it, and how it all fits into the internet's current nautical obsession.
In this post-pandemic era of late capitalism, episodes like killer-whales-as-comrades shed some light on the popular distaste for the titans of industry that might have, in another century, been venerated. The cool kids no longer want to be Jeff Bezos or Elon Musk — they want an army of orcas to attack their yachts. They want to make T-shirts emblazoned with "Capsize the Rich" or "Orcas 2024."
The whales are, in the collective imagination, fighting against the greed and excess that we find so exasperating and impenetrable in our real lives. The typical CEO in America makes about 400 times what their typical employee makes. The US federal minimum wage has been stuck at $7.25 an hour since 2009. Those pay gaps have long felt insurmountable — a systemic inequality that we can only dream of dismantling.
"Kind of embarrassing that whales are better at revolution than we are," quipped one of the thousands of tweets about orcas in recent days.
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