My CNN colleague Jonathan Hawkins recently had the opportunity to sit down with Ducati CEO Claudio Domenicali in Misano, Italy, where World Ducati Week drew roughly 80,000 avid fans and owners across three days.
The company, which is owned by Volkswagen, announced Friday that it brought in record revenue of €542 million ($552 million) in the first half of 2022 and boosted operating profits by about 15%.
But the chief of Ducati described a difficult mix of business conditions that have made it harder to meet a surge in demand for bikes.
Supply chain issues since the pandemic have been a "complete nightmare," Domenicali said.
"It's been a very complicated mix of everything," he said, noting that the time it takes to get a container from Asia to Europe has doubled, while closures in China have made it tough to secure necessary parts.
Yet he pushed back on the idea that supply chains should become more localized, noting the pitfalls of reversing decades of globalization.
"When you do business for the whole world, you stay more connected," Domenicali said.
Amid the uncertainty, the company does have an advantage. The cheap euro, which fell to parity with the US dollar in July for the first time in two decades, benefits exporters like Ducati, since it makes their goods cheaper for foreign customers.
"It's a help," Domenicali said, not a problem.
And he said the company, one of Italy's best-known brands, hasn't been shaken by the collapse of Prime Minister Mario Draghi's government. Ducati has gotten used to executing its long-term plans without counting on the government, according to Domenicali.
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